Make work matter – how leaders can inspire purpose and connection!
Many of us will have heard the legendary story about the janitor at NASA, who when asked by...
5 min read
Speak with purpose
Language has the ability to shape the reality we experience. In leadership, the way we speak and the stories we tell influence how others think, feel, and act. That is why positive communication is one of the most effective tools leaders can use to create thriving, connected teams.
Promoting positive communication
Positive communication involves using positive, inclusive, and constructive language. Teams that perform well maintain a high ratio of positive to negative comments, with research indicating that a 4:1 ratio is connected to the highest performing teams. These teams do not avoid feedback; instead, they provide it with care, clarity and intent.
Active constructive communication is a particularly practical approach. When someone shares good news or a success, express genuine excitement, ask questions, and celebrate their accomplishment. This type of interaction fosters trust and motivates ongoing effort.
Even when providing constructive feedback, positive leaders focus on the behaviour (rather than the individual) and present it as an opportunity for growth. By maintaining a respectful and future-focused tone, the feedback strengthens rather than erodes the relationship.
Leaders can add meaning in simple ways:
- Share customer success stories
- Communicate the purpose behind the tasks
- Create coherence through values alignment
- Encourage team members to reflect on their fulfilment
- Recognise effort and learning, not just results
- Show team members they matter!
Meaningful work energises people. It instils pride, motivation, and a sense of belonging. When leaders cultivate this, they foster cultures in which people thrive rather than simply showing up.
Communication and meaning are two of the most potent influences in leadership. When leaders speak with clarity, care, and purpose, and connect their teams to something larger, they unlock levels of performance and well-being that exceed traditional management.
As a positive leader, every word, conversation, and shared vision is essential. Use them to motivate, connect, and bring your team to life.
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